In this modern era, digital marketing has earned a huge significance in the promotion of different industrial products all around the globe.
International survey proves this statement and shows the confirmation of a massive growth of this field in the upcoming century.
People of different countries are now focusing their energy on the expansion of their businesses through websites and social networking apps.
Instagram is one of the most widely used social networking app that permit the users to upload media, which can be edited with filters and organized with tags and location information. People use it for both amusement and branding purposes.
Branding through Instagram is now trending top in the field of digital marketing. It’s a facile and more productive way to attract people towards your product. But for this purpose, you have to be more creative. Management of your social status depends on your ideas but most of the people lack in this field. Their products are unique but the mismatch of their ideas makes them slower in the race.
Instagram account branding depends on visual effects and signature styles.
First, the account has to be attractive so that the public should take interest in it. The posts should be in a proper order. Maintenance of the account plays an important role. The profile picture should be of the brand’s logo designed according to the concept of the products. The bio data should be simple and to the point with the choice of professional words.
The background of product pictures should be attractive and should be according to a specific theme. You should select a specific theme only for a specific period of time and it should be changed accordingly. Number of posts should be proper depending upon the products. Usually ten posts a day will be enough. Along with them, post containing graphics of high quality are also important.
You can use these graphics as your background and can write your buoyant thoughts and aims on them.
Two videos a day are enough which can be increase from time to time.
Video should not be of limited time required to explain all the features of products. You can use either voice over or a southing sound in the background. You should also post the graphic cards related to different cultural events and public days all around the world which will have a positive impact on the public.
With each post, there should be a caption. The captain should be precise because public usually ignore long stories. Use of words should be proper and greetings words are compulsory. Contact details including Emails, Facebook pages, Websites and other important links should be tagged with every post which are important for branding. Complete information about the brand should be available on the account.
Stories on Instagram also helps a lot in the branding of the account. You can share your accomplishments on your stories but it should be daily to captivate the public. Live videos on Instagram related to your events and achievements will also be handy.
The gain of followers is an important task. All of the above points will help in this cause. You can also follow different peoples which in return follow you back but it’s not much productive. You can join different groups on Instagram and there you can share posts which will be useful. If you are a beginner, you can contact some famous personalities on Instagram for your account’s advertisement. It will give an initial-push which will prove a lit productive.
Verification of account is a very important way of your account branding. It’s a blue tick with username. It shows the public that the account is verified and is very social. This verification symbol depends on the number of posts and the followers. It enables the public to trust the information about the account without any fear of fraud and misconduct.
All of the above points are important for the branding of account. These are must to adopt if you want to compete in the race of this modern world. They will heighten the worth of your account and will benefit you to a great extent.